Privacy Policy

Last update: November 2025

VEX TIRES ("we", "us", "our") respects your privacy and is committed to protecting your personal information. This policy explains how we collect, use, disclose, and retain your information when you visit vextires.ca or purchase tires from us in compliance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta’s Personal Information Protection Act (PIPA).

Information We Collect

We collect information fairly and transparently, including but not limited to:

  • Payment, order & transaction info: tire sizes, models, order history, payment method (note: full credit card data is not stored by VEX TIRES)

  • Technical & usage data: IP address, device type, browser, pages visited, cookies

  • Customer interactions: quotes, communications, after-sale feedback

Customer Profile

VEX TIRES uses Squareup’s Instant Profiles feature to help us manage customer information. When you make a purchase or request a quote, Squareup automatically creates a secure profile that may include your name, contact details, and purchase history.

  • We use this information only to provide service, process your orders, and improve your customer experience.

You may request a copy of your profile or ask for it to be deleted at any time by contacting us directly at info@vextires.ca

How We Use Your Information

  • Processing and delivering orders

  • Managing payment, taxation, and environmental fees

  • Customer support and after-sale follow-ups

  • Marketing if you consent (promotions, newsletters)

  • Fraud prevention, security, analytics, and site improvements

  • Legal and regulatory compliance

Data Sharing & Disclosure

We share your data only with trusted third parties when necessary:

  • Squareup for payment processing

  • Heyzine for VEX Tires Catalogs

  • ARMA for recycling fee compliance

  • Service providers (hosting, analytics, email) under contractual confidentiality
    We do not sell or rent your personal data.

We never sell your personal information.

Security & Retention

We maintain reasonable physical, technical, and organizational safeguards. Payment data is encrypted and handled via Squareup’s secure, PCI-compliant infrastructure. We monitor systems, restrict access, and maintain backup and breach response protocols. Information is retained only as long as required for business purposes or legal compliance.

Cookies & Tracking

We use cookies and similar technologies to analyze site usage, customize content, and detect fraud. You may disable cookies in your browser, though parts of the site may not function optimally.

Your Rights

You may request access to your personal information, request corrections, or withdraw consent (subject to legal obligations).

Changes to This Policy

We may update this policy occasionally. We will post changes on vextires.ca and notify users by email in advance when required. Continued use implies acceptance.

Contact

For questions regarding this Privacy Policy or your personal data, contact us at: info@vextires.ca